Honda confirmed it will end new car sales in South Korea by the end of 2026, citing shifting market conditions and exchange rate pressures. The exit leaves Toyota as the sole Japanese volume brand in the region, while Honda commits to eight years of after-sales support.
The automaker announced on April 23 that it will cease new vehicle sales in the country by the end of 2026. Reasons for Market Exit Regional Chief Executive Lee Ji-hong attributed the decision to a combination of factors, including shifting market conditions, adverse exchange rate pressures, and a strategic need to concentrate resources on priority areas.
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Key facts:
- The automaker announced on April 23 that it will cease new vehicle sales in the country by the end of 2026.
- Reasons for Market Exit Regional Chief Executive Lee Ji-hong attributed the decision to a combination of factors, including shifting market conditions, adverse exchange rate pressures, and a strategic need to concentrate resources on priority areas.
- The commercial reality behind the exit reflects a steep decline in sales volume.
- In 2025, Honda sold just 1,951 units in South Korea, a 22% decrease year-over-year.
