New research from Mazda North American Operations highlights how drivers in five key U.S. markets—Albany, Columbus, Denver, Indianapolis, and Kansas City—are redefining automotive luxury. With 93% of Americans prioritizing personalized features over brand prestige, the survey uncovers distinct regional preferences ranging from practicality and value to performance and advanced technology.
markets are redefining what makes a vehicle feel premium. While a significant 93% of Americans nationally prioritize personalized features over a costly luxury badge, drivers in Albany-Schenectady-Troy, Columbus (OH), Denver, Indianapolis, and Kansas City articulate distinct regional interpretations of what "premium" truly means.
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Key facts:
- markets are redefining what makes a vehicle feel premium.
- While a significant 93% of Americans nationally prioritize personalized features over a costly luxury badge, drivers in Albany-Schenectady-Troy, Columbus (OH), Denver, Indianapolis, and Kansas City articulate distinct regional interpretations of what "premium" truly means.
- Indianapolis: The Practicality Powerhouses Drivers in Indianapolis stand out for their pragmatic view of vehicle ownership.
- More than half (65%) of respondents in Indianapolis consider a vehicle primarily as a way to get from point A to point B, a figure 14% higher than the national average.
